01 / THE STORY
Measure summer against summer
Air-conditioning demand changes with the season. To understand Chad's AC Direct's search progress, we compared June 16 through September 15, 2026 with those exact dates in 2025. Each window covers 92 days, keeping the comparison in the same part of the cooling season.
Google Search Console provides the source: clicks and impressions from Google's Web search results for the website property. The report includes all countries and devices, with no query or page filter. It therefore measures the full recorded Web search footprint, including branded and non-branded searches.
02 / THE STORY
A larger search footprint brought more clicks
Google Search clicks increased from 731 to 1,645. That is 914 additional clicks and 125.0% growth: more than twice the previous summer's volume.
Impressions increased from 237,862 to 515,287, a 116.6% gain. Average position improved from 44.3 to 29.0, with lower values indicating a better position in Search Console. More search-result appearances were accompanied by more clicks through to the website. The position figure is a report-wide average; it does not mean every keyword improved by the same amount.
03 / THE STORY
Make the business and its expertise easier to find
Timpson Marketing's documented search work included clearer titles and descriptions across service and location pages, improved business and service information in structured data, and a stronger author profile for Chad Wiswall. We also connected a library of HVAC guidance around subjects such as system sizing, heat pumps, humidity, maintenance and choosing a contractor.
These changes helped organize the business's services and expertise into useful pages for searchers. The same-season Search Console comparison measures the website's overall result. It does not isolate the contribution of one article, technical change or marketing activity.
04 / THE STORY
Read the result in its proper scope
The measured win is a much larger Google Web search audience than in the same summer period a year earlier. Search clicks and impressions do not establish additional calls, customers or revenue, and this report does not separate brand demand from non-branded discovery.
A separate GA4 comparison of July 19–September 16, 2026 with the preceding May 20–July 18 period showed a 21.9% decline in organic sessions. That is a different metric and a comparison between different parts of the season. It does not replace this year-over-year Search Console result; together, the reports show stronger summer search performance than last year alongside a softer recent session trend. Matching calendar dates helps account for seasonality without proving which individual changes caused the gain.
Source & scope
Google Search Console Performance, reviewed September 18, 2026. https://www.chadsacdirect.com/ property; Web search; same calendar dates in both years; all countries and devices; no query or page filter.
June 16–September 15, 2025 versus June 16–September 15, 2026. Google Search Console, Web search, all countries and devices, no query or page filter. Clicks are search-result clicks, not unique visitors or booked jobs.
A selected client result. Individual results vary. Timpson Marketing retains the underlying report and verification notes.