A stronger sales channel for a Kansas beef ranch.

01 / THE STORY

helping people find the beef they wanted to buy

Diamond R Cattle sells beef shares and boxes from a family ranch in Independence, Kansas. Its customers can buy a quarter, half or whole animal, or choose a smaller box. Each option asks a different question of the website: where can I get it, what will I receive, and how do I place an order?

When Agriculture Marketing Agency began the engagement in June 2026, the site already attracted attention. The published case study describes a gap between that attention and the pages that could help people buy. Recipe and cooking-temperature content drew readers, while the ranch's beef-share pages, local delivery information and email follow-up needed work.

The opportunity was to connect those pieces. Search content needed to help a prospective buyer reach the right product. The store needed to explain the offer clearly. Email needed to follow up when an interested visitor browsed or left a cart.

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What AMA changed

AMA put automatic email follow-up in place and cleaned the email list. That gave the ranch a way to continue the conversation with people who had already shown interest in its products.

The team built pages for the cities Diamond R serves, stating the actual pickup or shipping arrangements for each place. It later revised titles on city pages that were appearing in search but attracting too few clicks. The goal was straightforward: help someone searching for beef near them understand whether Diamond R could fulfill the order.

Store work addressed product names, descriptions, weights and the presentation of beef shares in Google's product listings. The documented Shopify work also improved the Signature Beef Box page, added product and shipping information to structured data, and repaired oversized image delivery. These were practical changes to how the ranch's offer could be found and understood.

The engagement included advertising as well as email, search and store improvements. The original case openly records early advertising that did not produce purchases and a subsequent change in approach. The sales comparison should be read as the outcome of a broader commercial effort, not a measurement of SEO alone.

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What the business recorded

The published, owner-approved case study reports $35,812 in Shopify total sales from August 17 through September 15, 2026. The selected pre-engagement period, March 20 through April 18, recorded $5,110. That is approximately seven times the sales between those two selected windows.

Orders moved from 27 to 75, new customers from 19 to 53, and beef shares sold from zero to 11. Those counts give the revenue figure more context: the later period included more orders, more new customers and sales of the ranch's larger share products.

The same case reports Google-search-attributed sales of $285 versus $8,668 and email-attributed sales of $982 versus $12,508. These are source-reported channel figures. They describe where the store attributed sales; they do not independently establish how much revenue any individual change caused.

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How to read this result

This is a selected best-after versus worst-before comparison. It does not show an average month, guarantee a repeat, or isolate the effects of marketing from seasonality and the ranch's own operations. Total sales are not profit or return on advertising spend. The figures come from the published AMA case study citing Shopify; Timpson has not independently re-audited the original order export for this page.

What the case does show is a concrete change in the ranch's recorded sales and customer counts while its marketing and online store were being improved.