T Timpson Marketing
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Based in St. George, Utah. Serving Washington County and the U.S. SEO + GEO. St. George, Utah. Rank in Google. Get cited by AI.

St. George Utah's generative
engine optimization agency.
Rank in Google. Get cited by AI.

Your customers are not just searching anymore. They are asking ChatGPT, Claude, Perplexity, and Gemini, and the engines name one business per answer. Timpson Marketing is the St. George agency that runs the full stack: Google rankings, AI engine citations, Reddit presence, entity authority, and daily mention tracking. One retainer. One team. Compounding results.

Get your free AI Visibility & Citation Authority Audit → See retainer pricing No commitment to see your audit. 12-month retainer minimums when you sign.
14.2%
Conversion rate from AI search referrals
64.5%
Of AI search traffic is ChatGPT
45%
Of consumers use AI for local business search
50+
Mentions to clear Shadow Entity threshold
The shift you can't ignore

If your St. George competitors get cited before you do, you lose.

AI engines are answering questions that used to send users to Google. They name one business per answer. Brands without proper schema, a Wikidata entity, or a 50-plus mention authority footprint are structurally invisible. The good news is the gap is fixable. The bad news is most Southern Utah agencies are still selling 2018 SEO and have not heard of GEO.

The 60-day commitment

On the GEO Foundation retainer or higher, if your daily mention rate has not lifted by at least 5 absolute percentage points on at least 2 of the 4 major AI engines (ChatGPT, Claude, Perplexity, Gemini) by day 60, we refund month 1 in full. We have not had to refund yet. We track every client daily, so we know before you do.

Where we work

St. George headquartered. Washington County native.

Joseph Timpson lives in St. George, Utah. Local meetings are walk-in or drive-in for Washington County clients. Out-of-county and out-of-state engagements run remote with the same methodology and the same guarantee.

St. George
Headquarters · 84770
Washington
Utah
Hurricane
Utah
Ivins
Utah
Santa Clara
Utah
Toquerville
Utah
Cedar City
Iron County, UT
Mesquite
Nevada · 80 mi
Local verticals we know

Built for the businesses that built St. George.

Southern Utah is service, healthcare, real estate, hospitality, outdoor recreation, and growing professional services. Every one of those categories has high-intent AI queries customers are asking right now. These are the verticals where we have the strongest GEO playbook depth.

Law firms

Personal injury, family, estate, criminal defense

"Best personal injury lawyer in St. George" is now an AI prompt as often as a Google search. We are owners of The SEO For Law Firms (TSFLF). Schema rigor, named-author E-E-A-T markup, Justia and Avvo dominance, and HARO link building tuned for the legal vertical.

Healthcare

Dental, optometry, physical therapy, specialty clinics

Patients ask AI before they ask a friend. Healthgrades, Vitals, RateMDs, schema rigor, MedicalBusiness markup, condition-and-procedure topical clusters, and HIPAA-safe reputation systems.

Real estate & vacation rentals

Brokerages, individual agents, STR managers

Buyers and travelers ask AI engines for neighborhood, price, and lifestyle recommendations. RealEstateAgent and Accommodation schema, neighborhood content clusters, and VRBO/Airbnb listing presence engineered for AI corroboration.

Home services

HVAC, roofing, plumbing, solar, pest control

Emergency search is mostly mobile and increasingly AI-mediated. GBP marketing, full citation surface coverage, photo-rich AI training data, and review systems that move you into the corroboration set.

Outdoor recreation & tourism

Outfitters, tours, jeep rentals, lodging

Zion, Snow Canyon, Sand Hollow, and the surrounding parks drive massive AI travel-planning queries. TouristAttraction and TravelAgency schema, trip-planning topical clusters, and Reddit r/zion plus r/utah authority work.

Senior & retirement services

Assisted living, home health, financial planning, estate

Adult children doing research ask AI first. E-E-A-T weighted content, expert author markup, condition-specific topical clusters, and authority placements in retirement and elder care publications.

If your vertical is not listed

We have shipped GEO retainers for regenerative farms, web3 platforms, B2B SaaS, manufacturing, and pavement contracting. The playbook is vertical-agnostic. The free AI Visibility and Citation Authority Audit shows you exactly how your specific vertical maps onto the maturity ladder. Send us your URL.

The maturity ladder

Where every brand starts. Where the work takes you.

The Timpson Marketing GEO Maturity Scorecard rolls up six dimensions (technical, surfaces, authority, content, measurement, prompt panel) into a single 0 to 100 score and tier classification. Most brands begin as Shadow Entity. The retainer drives them up the ladder month by month.

0 to 30
Shadow Entity
Structurally invisible. AI engines don't recognize the entity. Most brands start here.
31 to 60
Emerging
Cited in some prompts. Schema deployed. Surface coverage in progress. Foundation tier outcome.
61 to 80
Competitive
Cited consistently across engines. Mention rate above 30 percent. Authority tier outcome.
81 to 95
Authoritative
Cited as the default answer for category queries. Knowledge Graph claimed. Dominance tier outcome.
96 to 100
Dominant
Top of mind. Consensus answer. Multi-engine mention share number one in the category.
Pricing

SEO + GEO is the full stack. Start where you are.

SEO keeps you ranking in Google. GEO makes you the answer AI engines cite. Together, they compound. Twelve-month minimums. Cancel anytime after month 12 with 30 days notice. White label pricing available at 20% off for partner agencies.

Currently accepting 3 new retainer clients
★★★★★ 30 → 3,000 visitors/mo · law firm, 6 months
60-day guarantee: measurable AI mention lift or month 1 refunded
SEO + GEO. The Full Stack (Recommended)

Rank in Google and get cited by AI. One retainer. One team. Priced by competition level.

Low Competition
$3,500 / mo
Local St. George service businesses, single-location, straightforward market. Google rank + AI citation in 90 days.
  • Topical authority blogging
  • Full Google Business Profile marketing
  • Full-stack technical + on-page SEO
  • Schema markup (FAQ, HowTo, Organization)
  • HARO link building + digital PR
  • Reddit marketing + entity marketing
  • AI visibility tracking (ChatGPT, Claude, Perplexity, Gemini)
  • Citation + surface management
  • Monthly status report + QBR call
Start with free audit →
Most chosen
Medium Competition
$6,000 / mo
Multi-location, multi-service, or regional markets with real competition. Built to dominate both Google and AI search.
  • Everything in Low Competition
  • Wikidata entity creation (founder + brand)
  • Programmatic city x service pages (24 to 50 pages)
  • Monthly authority outreach: HARO + podcasts + LinkedIn
  • Per-engine AI narrative reports
  • Brand SERP audit + cleanup
  • Bi-weekly strategy call
Start with free audit →
High Competition
$9,000 / mo
Statewide, national, or highly competitive verticals. Goal: default AI answer and category-leading Google rank.
  • Everything in Medium Competition
  • Google Knowledge Graph claim submission
  • Wikipedia notability sprint
  • Weekly authority outreach + paid placements
  • Quarterly schema re-deploy
  • Weekly executive report
  • Direct line to founder
Book a discovery call →
The math

SEO only starts at $2,500/mo. GEO only starts at $2,000/mo. Buy both standalone and you're at $4,500/mo. SEO + GEO combined starts at $3,500/mo. One team, one strategy, one report, less money. That's the bundle.

Standalone Services

Already have SEO covered? Need GEO only? We offer each as a standalone retainer.

SEO Only
$2,500 to $10,000 / mo
Four tiers: $2,500 / $4,500 / $7,000 / $10,000+. Custom above that. Priced by market size, competition, and content velocity needed.
  • Topical authority blogging
  • Full Google Business Profile marketing
  • Full-stack technical + on-page SEO
  • Schema markup
  • HARO link building + digital PR
  • Local SEO + authority building
Get a quote →
GEO Only
$2,000 to $8,000 / mo
Three tiers: $2,000 / $5,000 / $8,000. Right for brands with existing SEO coverage that need AI citation lift only.
  • AI Visibility and Citation Authority Audit (month 1)
  • Reddit marketing + brand visibility
  • Topical authority blogging
  • Full schema markup
  • Entity marketing + citation management
  • AI mention tracking across ChatGPT, Claude, Perplexity, Gemini
Start with free audit →
White Label Partners

We work with agencies. All pricing above is discounted 20% for white label engagements. Interested in reselling GEO or SEO under your brand? Reach out directly.

What lands every month

Specific deliverables. Not retainer fog.

Every month on every tier, you receive these artifacts. We tell you what shipped, what didn't, and why. The same reporting whether you are in St. George or out of state.

Daily mention dashboard

An 8-prompt panel runs across 4 AI engines every morning at 7 AM. You see week-over-week mention rate deltas, top cited domains by engine, and competitor mention share. The first thing every retainer client checks Monday morning. Slack alerts on significant moves.

Monthly cornerstone rewrites

Foundation: 3 pages per month. Authority: 5 to 7 pages. Dominance: 10 plus. Each rewrite is GEO-format: 40 to 75 word answer paragraph in the front 30 percent, FAQPage schema, named-entity density target, internal link grid. Page-level GEO score lift of 15 to 25 points typical.

Weekly surface claims

Yelp, BBB, Avvo, Justia, LocalHarvest, Healthgrades, depending on vertical. 3 to 5 directories per week, until the universal 18 plus vertical Tier 1 are 100 percent covered. Then we maintain monthly.

Authority outreach

HARO and Help A Reporter pitches, podcast guesting, founder LinkedIn long-form, Reddit answer engineering. Goal: 50 plus independent mentions to cross the Shadow Entity threshold within 6 months. Authority footprint count tracked monthly.

Per-engine narrative reports

Every engine treats your brand differently. Why does Perplexity cite you but Claude doesn't? The narrative report shows top cited domains per engine, best and worst response samples, and engine-specific tactical recommendations.

Monthly status report

One page. What we shipped this month. What scored. What didn't. What we're doing next. Plain English. If a deliverable slipped, we say so and explain why.

Built on primary research

This is not opinion. It is the published research.

Every claim in our playbook traces to a primary research source. We cite Princeton's GEO paper, the Indig 1.2M-citation analysis, the Profound 680M-citation citation pattern study, the Ahrefs 75K-brand study, and the Relixir FAQPage citation rate analysis. We do not invent stats.

Princeton GEO paper

Aggarwal et al., "GEO: Generative Engine Optimization" (KDD 2024). Quotation, statistic, and source-citation strategies lifted citation rate by 43, 33, and 28 percent respectively in controlled trials.

Indig front-30% rule

Across 1.2 million answer engine citations, 44.2 percent originated in the first 30 percent of the source page. Our content briefs require an answer paragraph in that band, every page.

Relixir FAQPage citation lift

Pages with FAQPage JSON-LD schema were cited 2.7x more often than pages without it across the same prompt set. Every cornerstone we ship has FAQPage schema.

Ahrefs 75K-brand study

Brands with fewer than 50 independent mentions across high-trust sources fail LLM recognition in 72 percent of relevant prompts. The 50-mention threshold defines our Shadow Entity tier and the authority work that gets clients past it.

Frequently asked

Honest answers to the questions you're actually asking.

What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of making a brand show up as the answer when a customer asks an AI engine like ChatGPT, Claude, Perplexity, or Gemini a question in the brand's category. It is structurally different from classic SEO because AI engines retrieve from a smaller, more curated set of sources and reward entity-grounded brands with proper schema, sameAs chains, and a 50-plus mention authority footprint.
Are you actually based in St. George, Utah?
Yes. Timpson Marketing is headquartered in St. George, Utah and the founder Joseph Timpson lives in Washington County. We work with local businesses in St. George, Hurricane, Ivins, Santa Clara, Washington, and across Southern Utah, and we serve national clients across the United States. In-person meetings are available for Washington County clients.
Which St. George industries benefit most from GEO?
Any St. George business whose customers ask AI engines a question with a local intent. Law firms, healthcare and dental, real estate, vacation rentals, outdoor recreation outfitters, home services (HVAC, roofing, plumbing, solar), retirement and senior services, professional services, and tourism-adjacent businesses all see lift. Industries with high research-stage searches (legal, health, large purchases) see the fastest measurable AI citation gains.
How long does it take to see results?
Most brands see initial AI mention rate lift inside 30 days on Perplexity (which weights directories heavily) and inside 60 days on ChatGPT and Claude (which weight schema and Wikidata). Gemini lags 60 to 90 days because it is grounded in Google Search results which respond more slowly. The daily mention dashboard captures the lift in real time across all four engines.
What is the difference between GEO and SEO?
Classic SEO competes for the top 10 blue links in Google search. GEO competes for the single answer paragraph an AI engine returns. SEO rewards keyword density, backlinks, and pages. GEO rewards entity grounding, schema rigor, citation surface saturation, and 40 to 75 word answer paragraphs in the front 30 percent of every page. Most clients need both. We bundle them when budgets allow.
Do you serve businesses outside St. George?
Yes. The St. George headquarters is where we live and where in-person meetings happen, but the work is engine-native and runs nationally. We currently serve clients across roughly 30 states. The methodology, pricing, and guarantee are the same whether you are based in St. George or out of state.
What is included in the SEO + GEO Low Competition tier at $3,500 per month?
Topical authority blogging, full Google Business Profile marketing, full-stack technical and on-page SEO, schema markup (FAQ, HowTo, Organization, Speakable), HARO link building, digital PR, Reddit marketing, entity marketing, citation surface management, AI visibility tracking across ChatGPT, Claude, Perplexity, and Gemini, and a monthly status report with quarterly QBR call. Month 1 includes the AI Visibility and Citation Authority Audit.
How is the daily mention dashboard different from monthly reports?
Most agencies ship monthly PDFs with last month's data. We run an 8-prompt panel across 4 AI engines every morning at 7 AM and append the results to a rolling history. The dashboard shows week-over-week mention rate deltas per engine, top cited domains by engine (so we know who is winning AI mention share in your category), and Slack alerts when significant moves happen. You see proof of growth daily, not 30 days after the fact.
Do you require a long-term contract?
Twelve-month minimums on all retainers. SEO and GEO are compounding work. The content, authority footprint, entity grounding, and schema build on each other month over month. Month 1 work doesn't pay back fully until month 4 or 5. Twelve months gives the cumulative work time to land. Cancel anytime after month 12 with 30 days notice.
What if I'm not ready for a retainer yet?
Start with the free AI Visibility and Citation Authority Audit. We run the full audit pipeline, ship the report and the 30-day action plan, and you keep both regardless of whether you hire us. Zero commitment. It shows you exactly where your brand sits on the AI maturity ladder and what's blocking Google rank growth. From there you can decide which retainer makes sense.

The free AI Visibility & Citation Authority Audit takes 10 minutes to start.
The 30-page report is yours forever.

Zero commitment. We'll show you exactly where your brand sits on the maturity ladder, what's blocking AI engine recognition, and the specific 30-day plan to fix it. Even if you never hire us, you keep everything we ship.

Get your free GEO Audit → Talk to Joseph first