The Pavement Group
+114.6%all-channel website sessions, year over year
The Pavement Group recorded 21,314 sessions versus 9,932 in the same 90 days last year. Engaged sessions rose from 3,264 to 10,276 across its broader marketing program, with paid channels contributing heavily.
June 19–September 16, 2025 versus June 19–September 16, 2026. GA4, All Users, all channels including paid. Organic Search sessions declined 26.9%; this is a broader marketing result.
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