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TikTok Ads Management

TikTok Ads that convert,
not just rack up views.

TikTok is the lowest CPM paid channel available right now. Most businesses run it wrong: wrong creative format, wrong audience, no conversion tracking. We run it right.

1B+
Monthly TikTok active users
~$1
Average CPM on TikTok vs $8–12 on Meta
40%
Of Gen Z uses TikTok as a search engine
63%
Of users click on TikTok ads they find relevant
What makes TikTok ads different

Creative is the targeting.
The algorithm does the rest.

On Meta, audience segmentation does the heavy lifting. On TikTok, the creative itself is the targeting signal. If your video hooks the right person in the first 3 seconds, TikTok's algorithm finds more of them. That's why creative strategy is everything, and why most agencies fail here.

In-Feed Ads Spark Ads TopView Brand Takeover UGC Sourcing Creator Briefs TikTok Pixel Events API
Talk TikTok strategy

UGC Creative Sourcing

We identify, brief, and manage UGC creators aligned to your brand. Native-looking content that blends into the feed. Hook-first scripts, authentic delivery, conversion-oriented CTAs. We handle the whole process.

Spark Ads (Organic Amplification)

Turn your best organic TikToks into paid ads. Spark Ads use the original post's social proof (likes, comments, shares) and outperform standard in-feed ads by an average of 142% on CTR. We identify winners and amplify them.

Conversion Tracking + TikTok Events API

Pixel-only tracking misses conversions. We implement TikTok's Events API server-side so purchases, leads, and calls are captured accurately even on iOS. Your data drives real optimization decisions.

Creative Testing at Scale

Multiple hooks tested against the same offer. Thumbnail A/B testing. Music and audio testing. We ship 4–8 creative variants per month and let the algorithm surface winners, then we double down on them.

Campaign types we run

Every TikTok ad format,
in the right situation.

In-Feed Ads

Native video ads shown in the For You page. Skippable after 3 seconds, which means the hook is everything. Best for direct response and lead generation. Our bread-and-butter TikTok format.

Spark Ads

Boost existing organic content, yours or a creator's. Preserves authentic engagement metrics. Higher trust signal than standard ads. We identify your highest-performing organic posts and run spend behind them.

TopView

First video users see when they open TikTok. 60-second format. High CPM, but massive brand-awareness impact. Best for product launches, rebrands, or campaigns that need saturation in a short window.

Shopping Ads (TikTok Shop)

Product catalog integration with TikTok Shop. Live shopping, product showcases, and shoppable in-feed videos. Available for e-commerce brands ready to sell natively inside TikTok's ecosystem.

Pricing

TikTok Ads management pricing.
Flat fee. No ad spend markup.

You pay TikTok directly. We charge a management fee for strategy, creative direction, audience setup, and optimization. Simple.

Starter
$1,500/mo

Testing the channel for the first time. Single campaign, single objective. Includes UGC creator brief and up to 3 creatives sourced or produced per month.

  • 1 active campaign
  • TikTok Pixel setup
  • Up to 3 creatives/mo (UGC brief + direction)
  • Audience build + optimization
  • Monthly performance report
  • Ad spend managed: up to $5,000/mo
  • 3-month minimum
Get started
Scale
12% of spend

For accounts spending $20,000+/mo. Performance-aligned fee. Full creative production in-house, unlimited campaigns, and weekly executive reporting.

  • Everything in Growth
  • Full in-house creative production
  • Unlimited campaigns and ad groups
  • TopView and Brand Takeover available
  • TikTok Shop integration (if applicable)
  • Weekly executive reporting
  • Slack access to Joseph
  • Minimum fee: $3,000/mo
Talk to Joseph

Free TikTok account and creative audit before we start. You own the ad account. White label available at 20% off all tiers.

Free TikTok Ads Audit

We'll audit your TikTok presence
and tell you exactly what to fix.

Don't have a TikTok Ads account yet? We'll build a channel assessment instead, competitor creative analysis, audience opportunity sizing, and a recommended campaign structure before you spend a dollar.